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Digital Industry Updates

SMM Services in West Delhi

Gone are the times when social media was just used for uploading photos and updating status. Out of 3.7 billion internet users which is almost half the total population, 2.7 billion have a presence on social media platforms. The trend has changed now and social media has become a way of living for most of the people. There are many who update their whole day schedule on social media sites. As people spend most of the times on such platforms it gives a golden opportunity to businesses to promote themselves on social media. Today promotions are available on almost all the famous social media platforms like Facebook, Instagram, Twitter etc. There are many digital marketing companies providing social media marketing to the brands. There are a plenty of advantages of social media for businesses, some of which are listed below.

In-Depth Information on Audience

We all are there on social media today and upload almost all the details about ourselves such as our likes/dislikes, our favorite brands, favorite hobbies, age, gender, profession etc. All these insights give the businesses every minor detail about our characteristics and behavior thus helping them in pitching the right audience.


The presence of a business on social media platforms helps in brand recognition. Digital marketing agencies help the brands to be noticed by the audience on social media making them aware about the brand and a kind of trust is developed among the audience regarding the brand, as they get deeply educated about their products

Quicker Customer Feedbacks

The old-school practice of writing letters or calling the customer care number for any grievances or feedback have been buried long ago. Nowadays people rely more on social media for their feedbacks and are more open about it. This helps in quick access to the feedback and a quicker redressal. People want to let others see the real picture of a product or a service through their social media posting by usually tagging the brand or the company and shouting it out loud.

Increasing Traffic on Website

A social media presence of any business especially an E-commerce helps in diverting users to their website in search of more products ultimately increasing the traffic on the website. All this helps in getting a higher ranking in the search engine results page.

Generating Leads

Social media also helps in generating leads by targeting the potential audience and pitching the product or service to the right people who can become future buyers. As the brands are aware of the insights of the audience, they are able to target the right people at the right time with the right product. For example, a guy working in an MNC who has longer working hours and has lesser time for shopping would become a potential buyer for an E-commerce website.

There has been a significant increase in sales for brands who have had a regular presence on social media. Interactivepixel is one of the well recognized social media company which helps the brands in establishing an online presence. They have an expertise in this field and are having a successful run since past few years.

Website Designing Company in West Delhi

Do you know how much time does your site takes to load through mobiles? This has become a very important question for every online business today because of the ever increasing mobile phone users around the world. Statistics show that in 2018 the number of mobile phones users have gone up to 3.7 billion worldwide and 49.2 percent of the internet traffic is derived through mobile devices. As almost half the traffic on the internet consists of on the go users, therefore, it becomes necessary for online businesses to think from their perspective too, which is why the businesses around the world are investing in the development of high-quality mobile-friendly websites. Many good Website Development Companies are there to help them out in this task.
As the world is going mobile, Google also decided to adapt itself according to the changes, in March 2015 Google launched Mobilegaddon, which was a kind of algorithm which Google used to rank sites on its search engine. The basis of this ranking was the mobile-friendliness of a website. Google prefers those websites which were quicker in response when accessed through mobile devices. Nearly 12% of organic traffic dropped on non-mobile friendly sites when this algorithm was implemented, and around 50% of the sites experienced a dropping in rankings.

A user is likely to leave your page if it takes more than 3 seconds to load. Making it mobile friendly does not mean a reduction of content and removal of images so that it could load easily. It should be done in such a way that the users get the experience of your full-fledged website with all the content and images within a quick time. There are numerous Digital Marketing Agencies which provide these services and have helped many businesses in tackling this obstacle.

In 2018 Google is switching to mobile first indexing. The phrase itself suggests that Google is going to index those websites first, which are mobile friendly. We can easily check whether your site is optimised enough for mobile users or not by using a simple tool called mobile-friendly test which is available on the internet, it just takes a few seconds to finish the tests And if the results are alarming then it’s time for you to adapt your business to dynamic community of mobile users. Interactivepixels is one of the Best Website Development Companies in Delhi which has been creating beautiful and mobile-optimized websites for its clients. Many businesses might get affected due to the new Google policy of mobile first indexing, and in order to win in this race businesses have to shift their focus to the mobile internet users

SEO Company in West Delhi

The Digital Marketing Industry has been one of the most blooming fields in the world; it has spread its reach to a wide range of businesses. However, there are many businesses which are in dilemma about the success of an SEO campaign. There are a few SEO companies which can guarantee a higher rank to a website by choosing keywords which may be very less used or maybe sometimes irrelevant. Therefore it is very vital for a business to make the right choice in choosing an SEO company. SEO is affected by various other factors and search results can vary accordingly.

Personalised Results on Search Engines

Many people are unaware of the fact that the search results they see on our search engines page are closely connected to the users. For eg. When we are logged in our google account the results we see for search are different compared to the results we see when we are logged out. Our browsing history and preferences in the past influence our search results. The location also plays a very important role in our search results. When we have allowed Google to access our location we see the results according to our location as the search engines presume that the user wants to search the options available nearby.

Dynamic Algorithms

There are plenty of algorithms that Google follows like Penguin, Hummingbird, Panda, Pirate etc which have different uses each. The algorithms decide the rank of a website on the search pages. These algorithms are modified on a regular basis by Google which leads to an effect on the rankings of a website. No one has been able to understand the basis of these algorithms completely. Hence a change in an algorithm can affect SEO.

Not a Fixed Strategy for All

It is not necessary that the strategy followed to promote a particular website is a sure shot strategy that can be implied on every website. SEO strategies for some websites may lead to top results within a short span of time or a matter of few days, whereas the same strategy for some other website might take months or sometimes not even work for it. This is because SEO depends upon various other factors like content, Website designing and coding and mobile friendliness of a website. There are many good Website Designing Companies which help the businesses in improving their websites and its performance.
SEO can be a long-term solution for a business in order to build an online presence, but its success rate and duration can never be guaranteed, it requires a lot of patience in some cases. However, there are a few good digital marketing companies which have had a successful run for many clients. Businesses can take help from such companies for SEO services.

Best E-Commerce Website Designing Company in Delhi

E-commerce has skyrocketed in the last few years. Every business in this world wants to be online now. Not only the sellers have benefited from e-commerce, even the buyers get the luxury of shopping from home avoiding the hassle and wastage of time in going out shopping. The e-commerce sales are expected to reach US$ 4.5 trillion by the end of 2021 as compared to US$ 1.3 trillion in 2014.

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SEO Company in West-Delhi

SEO has become an important aspect of every business today. The demand for SEO specialist has increased by 5 times in the past 3 years. Currently, there are 1.5 lakhs  SEO job opening all over India Before we go further, first let’s know what does SEO mean. Search Engine Optimization (SEO) is the process of altering the design and content of your website in such a way that it becomes user-friendly and is recognized easily by the search engines.

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SMO Company in West-Delhi

As the world is going digital and more and more people are getting indulged in social media, it is becoming an important aspect of marketing strategies in business to consider Social media platforms as a means of communicating with the people. The number of active Facebook users have crossed 2.19 billion in the first quarter of 2018 which was once 1 billion in the third quarter of 2012.

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Website Designing Company in West Delhi

What is the role of a designer working on an ecommerce website? Apart from making sure the site looks good, designers also have to keep conversion goals in mind.

After all, the primary objective of an ecommerce website is to move as many visitors through the sales funnel as possible. To this end, designers need to use the best combination of methods and tools to get visitors to buy.

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Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends. Those that can identify the next big thing — as opposed to investing resources into the next big flop — have a decided advantage over their competition in reaching new markets and further establishing their reputation and expertise. Meanwhile, those who wait or are gun shy about adopting new strategies miss out on the full benefit of these opportunities.

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