SEO has become an important aspect of every business today. The demand for SEO specialist has increased by 5 times in the past 3 years. Currently, there are 1.5 lakhs SEO job opening all over India Before we go further, first let’s know what does SEO mean. Search Engine Optimization (SEO) is the process of altering the design and content of your website in such a way that it becomes user-friendly and is recognized easily by the search engines. The search engines use Web crawlers or spiders to analyze a website and apply various algorithms in order to rank a website. In simple words, SEO is the technique of making changes in a website in order to rank it higher in the search engines. There are many SEO companies which provide these services for business.
In today’s world if your business is not on the first page of google or any other search engines than you do not literally exist for your target audience. Everyone today relies on the internet to search for any product or service or any damn thing in this world. In fact, Google processes over 40,000 searches per second which gets to 3.5 billion searches per day and 1.2 trillion searches in a year. That is mammoth. These stats give us a fair idea about the importance of presence on the search engines. Apart from this being on top of the search engine results also adds to the trust value of your business with the audience.
Traffic here means the users or the target audience looking for a product or service on the internet. The audience here is already the target audience as they are the ones who are searching for a product or a service, so half the task is almost sone. The more users browse through your website the more is your website’s traffic. A website is useless unless it attracts users. SEO helps in driving more traffic by ranking your site higher through various off page and on page activities. Businesses take help from the expert Digital Marketing companies which provide various SEO services.
SEO is a long-term solution for ranking a website. SEO ranks your site higher through organic techniques which are trusted more by the search engines algorithms and can continue to keep the ranks higher for the lifetime if the efforts in SEO are constant. Whereas through paid promotions we get a higher rank until the time we are paying for it, once the promotion gets over the website is no longer visible on top of the search engines. Comparing it to the paid promotion organic SEO is much cheaper. In paid promotions, the business is likely to pay on every click to their website. On the other hand, in SEO there are no such charges, the only requirement is a constant effort in various on page and off page SEO techniques.
If you have a website and it lacks behind the search results then its time for you take some professional help from the Digital Marketing Agencies which provide various services like website development, SEO, and SMO.
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SEO has become an important aspect of every business today. The demand for SEO...
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