These two aspects are often considered to be the head and tail of a coin. Each represents the authenticity of a business. Both the identities have to coexist to do a new business into an achievement.
Brand identity is concerned with the functions of the business. It is a showcase of what precisely a company promises to deliver to all its consumers. The brand identity includes several functional aspects of a company, such as the value, company’s business objectives and various other features. Having a brand identity should echo with the company. It is a tool to market multiple products or services to the viewer.
Branding can include a simple slogan, symbol, sign, etc. It is used to stand out and get recognized among every possible consumer. Branding is a trademark; it is distinct and should cause awareness in the market about the business functions to attract more consumers. Brand identity is the way how to portray the business and how its consumers anticipate the company.
The logo design should be associated with the company at all times. This visual aid helps the consumer to remember what you are and what you do.