Are Social Media Ads Effective?

ARE SOCIAL MEDIA ADS EFFECTIVE?

If your business is still dependent upon the traditional methods of marketing and promotions then my friend you are highly outdated from the new age marketing techniques. Yes, social media marketing is the latest trend which is way cheaper than the old school billboards and offline marketing. Not only it is cheap, but it also helps in reaching more audience in a short span of time. Let’s have a look at a few other positives of switching towards social media marketing.

Keeps them Engaged

Through social media marketing, you can keep your target audience engaged which means there is a regular interaction between you and the audience. Businesses can choose a good digital marketing agency which can help in building trust and maintaining brand loyalty through such promotions. It also helps in better education of the prospect customers through blogs and other informational content, ultimately helping the audience in making the decision for purchasing a product or a service.

Increasing Popularity

Social media has popularised in the past decades and the number of users is increasing at a blazing rate. Out of every 3 minutes spent online, 1 minute is spent on social media sites. So the potential for such marketing is huge in today’s digital world.

Specific targeting

Social media ads can target the potential audience, unlike the various offline marketing methods. Companies providing SMM services have the access to the profiles and preferences of the Audience and pitch the advertisements to the people who have a matching preference to a product or a service. For example, a social media Ad for a clothing brand would be seen first by the people who are into fashion and have been following other fashion brands. This way you have a more specific and defined audience to target which is not possible in offline promotions.

Can be measured

The ultimate best thing about social media advertisements is that its results can be measured which is impossible in other marketing techniques. In fact, we can see the people who have visited our ad, the people who have liked it, and the people who have followed it and even the age group and gender of the followers. Companies providing SMO Services helps in building the future audience as we get to know more about the people who have taken interest in the brand and the next ad campaign can be placed to such audience or audience who is similar to it.

Social media marketing has not its own perks which can never be matched by traditional methods of Marketing. Moreover, a presence on social media adds up to the brand value. Keeping in mind the added benefits and lower cost, social media marketing is the top priority of businesses these days and its implementation has increased at a fast pace in past few years.