The Digital Marketing Industry has been one of the most blooming fields in the world; it has spread its reach to a wide range of businesses. However, there are many businesses which are in dilemma about the success of an SEO campaign. There are a few SEO companies which can guarantee a higher rank to a website by choosing keywords which may be very less used or maybe sometimes irrelevant. Therefore it is very vital for a business to make the right choice in choosing an SEO company. SEO is affected by various other factors and search results can vary accordingly.
Many people are unaware of the fact that the search results they see on a search engine page are closely connected to the users themselves. For example, when we are logged into our Google account, the results we see are different compared to the results shown when we are logged out. Our browsing history and past preferences strongly influence our search results. Location also plays a very important role. When we allow Google to access our location, we see results based on nearby options, as the search engine assumes the user is looking for local solutions-something even the best SEO agency in Delhi NCR considers while optimizing for better visibility.
There are plenty of algorithms that Google follows like Penguin, Hummingbird, Panda, Pirate etc which have different uses each. The algorithms decide the rank of a website on the search pages. These algorithms are modified on a regular basis by Google which leads to an effect on the rankings of a website. No one has been able to understand the basis of these algorithms completely. Hence a change in an algorithm can affect SEO.
It is not necessary that the strategy followed to promote a particular website is a sure-shot strategy that can be applied to every website. SEO strategies for some websites may lead to top results within a short span of time or a matter of a few days, whereas the same strategy for another website might take months or sometimes not even work at all. This is because SEO depends upon various other factors like content, website designing and coding, and the mobile friendliness of a website. There are many good Website Designing Companies, along with an experienced SEO Company in Janakpuri, that help businesses improve their websites and overall performance.
SEO can be a long-term solution for a business in order to build an online presence, but its success rate and duration can never be guaranteed, it requires a lot of patience in some cases. However, there are a few good digital marketing companies which have had a successful run for many clients. Businesses can take help from such companies for SEO services.
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