3 Factors – How Does Social Media Affect Business?

3 Factors – How Does Social Media Affect Business?

As the world is going digital and more and more people are getting indulged in social media, it is becoming an important aspect of marketing strategies in business to consider Social media platforms as a means of communicating with the people. The number of active Facebook users have crossed 2.19 billion in the first quarter of 2018 which was once 1 billion in the third quarter of 2012. The number of active users is those who have logged in within the past 30 days. So we can imagine how much of an impact can be made through social promotions. There has been an immense increase in the number of companies providing services for Social Media Marketing in Delhi. Digital media promotions have many more advantages as compared to the traditional marketing techniques.

1.Lower Ad Cost

The Ads which run through Facebook are much cheaper as compared to the traditional tv, newspaper and radio advertising. In fact, we are allowed to increase our reach organically on such social media platforms without paying any money which was not possible in traditional marketing.

2.More Targeted Audience

In Social media, business has an option to choose amongst the audience for their ad campaigns and can broadcast their advertisement according to their choice. Whereas in traditional advertising we do not have any choice and cannot determine who will see our ads.

3.Easy Analysis

In this marketing, we can analyze the performance of our ads through the statistics and can see our reach whereas in traditional advertisements we cannot measure our performance.

Not only Facebook, there are several other social platforms like Instagram, youtube, twitter etc where a business can interact with people. The users on Instagram have nearly tripled in the past few years. Therefore it becomes more important for a business to concentrate on such platforms. There are many SMO companies In Delhi, which are helping businesses optimize their social media presence.

It is a necessity for the business as their target audience is increasing on social platforms. There are more chances of a person recommending your product or service to others if he/she has a good social media experience with it.

Apart from this popular media a business also requires a website to acquire a digital presence on the internet as people today prefer checking the internet for information about any product or service. A website should be engaging and informative. If we talk about the usage, the website should be user-friendly regardless of the device being used. There are a few good Website Designing Companies in Karol Bagh, which help in solving this purpose for their clients.

Social media and digital presence are important for businesses in order to create brand awareness. The bigger the brand gets the better the trust of the users/ customers. In the end, I would say that social media is the need of the hour for businesses. Not just because it is trending, but also because of other advantages associated with it. It is the future of marketing. There are a few good Digital Agencies in Delhi which provides services like website designing, SMO, SMM, PPC etc.

Enjoy the Power of Social Media For your Business.